# 6. Target Analysis

## The proportion of the MZ generation is expected to gradually expand as the proportion of baby boomers decreases.

The MZ generation, born between 1981 and 2010, comprises mobile natives and currently represents 33% of the world's population. As the share of baby boomers declines in the coming years, the MZ generation is projected to surpass 50% of the population by 2040. In terms of the workforce, they are expected to constitute two-thirds of the total, becoming the driving force behind future economic activities.

<figure><img src="/files/EV84Jg11lkvo7Sl4tMXZ" alt=""><figcaption></figcaption></figure>

[<mark style="color:red;">6.1 Characteristics and trends of Gen MZ</mark>](/lillius-white-paper/english/6.-target-analysis/6.1-characteristics-and-trends-of-gen-mz.md)

[<mark style="color:red;">6.2 Healthcare Content for Generation MZ</mark>](/lillius-white-paper/english/6.-target-analysis/6.2-healthcare-content-for-generation-mz.md)

[<mark style="color:red;">6.3 Leveraging Generation MZ's digital devices</mark>](/lillius-white-paper/korean/6.-target-analysis/6.3-mz.md)


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