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6. Target Analysis
The MZ generation, born between 1981 and 2010, comprises mobile natives and currently represents 33% of the world's population. As the share of baby boomers declines in the coming years, the MZ generation is projected to surpass 50% of the population by 2040. In terms of the workforce, they are expected to constitute two-thirds of the total, becoming the driving force behind future economic activities.