7.8 Content commerce

LILLIUS aims to broaden its content across various sports domains. As we expand our business, we intend to introduce new services that fuse commerce elements, offering product insights and purchasing information within engaging video content that emphasizes entertainment rather than mere product sales, establishing a seamless content commerce experience. With the MZ generation, who favor short-form videos, as our target audience, we plan to integrate short-form content with content commerce products, fostering a strong connection with sports stars.