9. Case Study

University student A, generation Z, in her 20s

I am an avid sports enthusiast and a frequent user of fitness apps. While exploring various fitness apps, I came across the LILLIUS app, which stood out to me with its engaging content and rewarding system.

What attracted me the most was the presence of famous sports players who encouraged users to participate in sports challenges through fun video content. The app felt like playing an enjoyable dancing game, and it ignited my interest in sports even more.

Additionally, I was fascinated by the opportunity to watch video contents of various sports events that I had never experienced before. The app provided valuable insights into exercise techniques, which motivated me to download LILLIUS and use it daily for my workouts.

I downloaded the LILLIUS app and have been using it every day to work out. The app offers video content and teaches exercises for various sports that I had never experienced before. I discovered that purchasing LILLI NFTs would give me more energy to work out, so I bought them to complete daily workouts and earn points, which gives me a sense of accomplishment.

I redeemed my points for LILLIUS Mall credits and used them to purchase protein supplements, sportswear, and other items to support my daily workouts. Additionally, I left a 5-star review expressing my satisfaction with the fitness app's helpfulness.

Office worker B, generation MZ, in his 30s

Recently, I decided to take up golf after some recommendations from friends. Being someone who enjoys digital platforms, I searched the app market for golf-related services and came across the LILLIUS app, which claimed to help correct golf posture through motion analysis technology.

I have always been interested in investing. Therefore, buying NFTs was not too difficult for me since I was already familiar with virtual assets. I consistently use golf content to correct my posture, practice my swing, and improve my golf skills.

The added motivation of getting rewards every day encouraged me to stay committed to daily exercise. With the rewards, I made purchases at LILLIUS MALL, buying a tee marker and a distance meter to prepare for my upcoming golf round. I must say, LILLIUS is truly the best!

Sports athlete fan in her 20s, Ms. C

A few months ago, I saw Player P in action on an entertainment program and instantly became a devoted fan. When I heard through Player P's SNS that they had filmed exercise know-how videos on the LILLIUS APP, my curiosity led me to download the app.

As a newcomer to fitness apps, I was initially apprehensive about using it, but the detailed user guide quickly helped me get comfortable with it. For the first time in my life, I purchased NFTs to follow my favorite player P's workouts and received rewarding benefits. I also explored and bought Player P's merchandise at LILLIUS MALL, which is seamlessly linked to the LILLIUS APP.

Now, I exercise every day to watch sports content in which Player P is directly involved. Thanks to owning the NFT, I had the amazing opportunity to attend a fan meeting event with Player P in person. Furthermore, I'm eagerly looking forward to the upcoming fan meeting within the metaverse, where I can engage with Player P and enjoy a unique experience.

My days are filled with joy as Player P and the LILLIUS APP have naturally become an integral part of my daily life. I eagerly anticipate more engaging content with other players in the future. Keep up the great work!

Sports player D, content provider and academy operator

I am D, a former national table tennis player, who currently runs a table tennis academy.

Since retiring, I have been teaching many students and trying to expand the sport of table tennis. I noticed that some of my students struggled to repeat basic movements while filming content for the LILLIUS app. Therefore, I thought it would be beneficial for LILLIUS users interested in table tennis to have a daily workout.

Our students are satisfied with the quality of the content and the app. They use the app to practice their swing position even when not taking lessons.

I was pleased that many users watched my video content and completed exercises. They earned digital tokens (LLT), which I used to support aspiring table tennis players and improve the facilities at my academy. This ensures that students who enjoy table tennis can exercise in a better environment.

COMPANY E Collaborating with LILLIUS

We recently joined forces with LILLIUS to develop and create a sports complex within the Metaverse service. The E Metaverse Sports Complex offers a comprehensive sports marketplace that brings together renowned sports players and their fans while bridging the gap between physical and digital products.

Through our collaboration with LILLIUS, we introduced fan meetings and sports merchandise of famous sports players at the E Metaverse Sports Complex, resulting in a significant surge in our user base. This partnership has not only expanded our metaverse universe but also garnered positive feedback from our existing customers and investors.

Our successful collaboration with LILLIUS is attributed to the strong foundation of their sports ecosystem. Moving forward, we aim to maintain this cooperative relationship and actively engage with other companies' ecosystems to further enhance our offerings.

Company F linked to content commerce

The most concerning aspect of launching a new product is undoubtedly the marketing process. Despite having confidence in our product, we were apprehensive about its success due to its lack of recognition among the general public.

In particular, the marketing expenses were daunting as we needed to compete with well-established companies. However, our collaboration with the LILLIUS APP proved to be a game-changer. Partnering with a trusted platform that offers exercise content and national sports stars allowed us to showcase our product and attract more visitors to our shopping mall.

The public's positive reception to the brand collaboration, backed by LILLIUS' credibility, naturally drew users with an interest in fitness to our platform. For sports-related commerce companies like ours, joining forces with LILLIUS was an obvious choice. Their precise targeting of users greatly enhanced the efficiency of our marketing efforts.

We are grateful for the opportunity to improve our brand image and boost our shopping mall sales through this collaboration. Looking ahead, we are enthusiastic about actively participating in expanding our business in the future. Thank you, LILLIUS, for the tremendous impact on our marketing and overall success.