6.3 Leveraging Generation MZ's digital devices

The MZ generation is actively utilizing digital devices for their health management.

The MZ generation, being digital natives, actively embraces new devices and digital services. They have no reservations about trying out new apps and devices, using them to record and store their exercise history. The LILLIUS app caters to this tendency, offering a user-friendly main page UI where users can easily view their accumulated exercise data, workout counts, and calories burned.

Additionally, LILLIUS has introduced a feature that evaluates and verifies training progress and aerobic exercise by linking heart rate data from smart devices, providing appropriate rewards accordingly. Future plans include expanding motion analysis services to cover sleep, weight, and outdoor activities, offering a wide range of health habit challenges by integrating with various devices.

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